Why “Going Viral” Can Be Useless For Your Brand

Like many Facebook page administrators, I used to daydream about crafting a post that would catch fire and get shared by thousands of people. Having a post “go viral,” I thought, would lead to countless new likes for my page and dramatically increase my audience. Well, it finally happened to me a few months ago […]

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STOP Buying Starbucks. Promote Your Company’s Posts Instead.

When it comes to digital marketing advice, I like articles that provide actual research and data on user behavior. Nothing like real numbers to show brands exactly what works — and what doesn’t work — on social media. Which is why I loved this great article on MarketingProfs showing that content engagement today is actually […]

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Embrace The Suck: 3 Reasons Why Negative Reviews Can Help Your Brand

Some of us in digital marketing are old enough — just barely — to remember a time when options were limited for anyone who wanted to broadcast a bad customer experience. Aside from word-of-mouth or writing a letter to the local paper, there just weren’t many ways to publicly voice consumer discontent. Today, of course, […]

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Finding Social Media Rock Stars in Your Organization

Identifying employees who thrive on social media — and giving them the keys to your social channels — could help your company win in the digital arena There are no quick wins when it comes to developing your company’s social media properties. Unless you devote a boatload of cash to paid promotion on channels like […]

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Elf on the Shelf: Secrets for Social Media

I don’t know about you, but Elf on the Shelf is a huge thing in the Van Treuren house. It’s amazing to me just how excited my daughter Sophie gets every morning when it’s time to find her elf and see what kind of mischief he’s gotten into.

Yes, Elf on the Shelf is a massive cultural and commercial success. What you might not realize, though, is that the reasons Elf on the Shelf is so popular with kids are the EXACT SAME REASONS why some social media campaigns find huge success with their audience.

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