Cupcake Marketing: Social Media Secrets to Launch Your Business

Over the weekend I saw a post from one of my Facebook friends named Sara who’s thinking of starting her own business and was asking for feedback. I thought her idea was so cool that I decided to use this week’s video to give her a few tips on how to use digital media to set the stage for success with her new business. Now pay attention, Sara . . . I usually charge for this, but your lesson is free.

So Sara has a passion for decorating cakes and cupcakes, and she wants to start a business that brings in groups of people to learn how to decorate cakes together while they socialize, drink wine, and have fun together. Each class would be lead by a decorating teacher — assumedly Sara — who would provide them with their cakes, frosting, decorating tools and their tutorial — AND they would get to take their cakes home with them when they’re done!

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No, You Do NOT Need to CHANGE to Succeed. Here’s Why.

I joined the Army when I was 27, which is much older than the average soldier chooses to sign up. I made a decision that I needed to change myself for the better, and I thought that joining the Army was the way to do it.

Guess what: I was wrong. The Army was great, don’t misunderstand. But instead of changing myself, I discovered that even a tough military training program won’t alter who people already are at their core. If you have a messy room at home before going to basic training, you’re probably still going to have a messy room when you come back again. But I also discovered that most of us have much more at that core already than we realize.

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Hey, Journalists: It Isn’t Your Job to “Change the World”

Not a lot of people know this, but I actually went to college for journalism and my first real job was as a newspaper reporter. The experience was great and it led to my career as a digital marketer, but I did notice something troubling about many journalists that I’m going to share with you today.

In college and in the newsroom, I was amazed at how many up-and-coming journalists told me they went into reporting because they wanted to “change the world.” Time and time again, I met eager young reporters who thought that their job was to wipe away all the world’s injustices.

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The Secret Reason Why Employers Hire People with College Degrees

There’s a common misconception about why many employers only hire people who have college degrees. Some people think employers value degrees because they want to hire smart people . . . that’s wrong.

The truth is that employers just want to know that you’ll stick with a long term project and see it through successfully to the end. A college degree is simply proof that you can commit to a tough undertaking, complete what you set out to do, and be trusted to get the job done.

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How to Respond to Negative Comments & Complaints on Social Media

Sticks and stones may break your bones . . . but words CAN hurt you on social media.

The reason that social media tools like Facebook are so powerful is because they allow you to talk WITH your target audience, rather than talking AT them. Having a Facebook page lets your organization have conversations with followers, and build rapport with them over time by becoming a trusted source of interesting information about your services and your niche.

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